An Australian independent agency, The Mint Partners offers big thinking with nimble feet, allowing us to deliver exceptional communications results to global companies and niche luxury brands.

We take a tailored approach to our client work, offering a unique strategy framework that creates influence and aspiration.

Our connected team influences the right people, delivering exceptional and authentic messaging across a multi-disciplinary channel plan including public relations, digital content creation and amplification and events and activations.

Food + Beverage

The Mint Partners have opened and represented countless hatted restaurants, managed high profile chefs and launched award winning wineries. We built the brand of one of Australia’s favourite coffee blends and currently work with the greatest Champagne brand on earth as well as a Tequila owned by one of Australia’s top celebrity couples.

The Mint Partners is a leading force in communications in the Australian hospitality space, working with some of the countries best restaurateurs from inception through to launch delivering results in the earned, owned and amplified spaces to deliver real business results and
drive revenue.


The Mint Partners property portfolio is renowned, spanning luxury residential developments to listed property trusts and iconic hotel developments.

We bring innovative, creative solutions to the retail property space in prime locations through brand collaborations, tenant engagement, artist installations and creative activations that resonate with current and
future stakeholders.


The Mint Partners know how to amplify fashion better than any other agency. From story-telling and larger brand strategy, to dressing high profile celebrities and the rejuvenation of fashion activation offerings. We have been honoured to work with some of the world’s most exclusive fashion houses across press conferences, major retail announcements and front of house management for
fashion shows.

Our experience in big brand fashion is second to none having worked with Australia’s leading department store and Australia’s premiere fashion event. The Mint Showroom is home to technical athletic apparel, one of the world’s largest and most famous online retailers and high-end suiting. Our brands enjoy brand takeovers; media meets and press showings within the space.


The Mint Partners look after the most recognised lifestyle brands in Sydney. From Australia’s premier integrated resort to New South Wales leading race club, we connect premium brands and experiences to the
Australian consumer.

The agency produces large scale multifaceted campaigns including ambassador identification, negotiation and management, major campaign launches, high impact media calls and ongoing media management to grow customer attendance at venues and events.


The Mint Partners proudly work with some of the most enviable hotel and travel brands in the world. We have launched new hotel brands in the Australian market, delivered exceptional results for one of the world’s most acclaimed luxury hotel groups and worked with a foundation travel client for nine years.

Over the past decade The Mint Partners have refined our strategic communications approach to travel to achieve truly remarkable results for our enviable list of clients in both Australia and overseas.


From the most decadent spas to the finest of luxury goods, The Mint Partners understand the luxury consumer and how to market to the otherwise unmarketable. Our experience has driven best in class collaborations, sponsorships, ambassador management and activations to create noise in a cluttered and sophisticated space.

We know the luxury audience better than any other, and create carefully targeted lists for events and communications that lead to brand buy-in.

The Mint Partners

Telephone: +61 2 9280 2133
263 Riley Street Surry Hills NSW 2010