Australia’s most luxury ski accommodation, Astra Lodge, opened it’s doors in Falls Creek in July
For it’s launch season MINT were responsible for gaining high quality media features around the opening; the design; and the restaurant; through media outreach and targeted famils.
- A highly targeted press campaign across high quality travel, design and food media outlets with a reach of over 30m
- 8 media famils
- The lodge sat close to occupancy for their opening season, with huge word of mouth brewing for next season