Greenland Australia

Greenland Australia

Park Sydney

Destination, Property

Challenge

How do we garner positive interest in a new commercial and residential building project in an established community and neighbourhood; mitigating risk of community upset while also engaging potential buyers.

Insight

The suburb had seen a huge amount of change in recent history, which made the local community both resilient and fiercely patriotic to the suburb.

Idea

‘Supporting The Local’ A long-term campaign which stars the local community rather than the project itself and turns local heroes into advocates for the new space.

Touch Points & Deliverables

In-store trial

Instagram

Local Ambassadors

Results

Awareness

Revenue

Advocacy

Have a project in mind?
Get in touch to start your journey with us.

Follow us on Instagram & Facebook

Stay up-to-date with our lastest news and events by connecting with us @themintpartners