Creating a barefoot luxury event, The Mint Partners found a very Australian way to interpret a global campaign, delivering a more relevant story to tell the Australian media.
- High profile guests experienced the Champagne Bollinger world.
- Media buzz was created and social media took our event to the masses with a combined reach of over 9m.
- Trade (on and off premise) engagement.
- Increased sales in Champagne Bollinger partner venues during Life Can Be Perfect Campaign.