Brand Frenemies
As part of our brand positioning workshops for clients, we often undertake competitor mapping against various axis points to pressure test a brand’s point of difference in the marketplace.
How do you launch a shopping brand during COVID-19?
MINT’s Head of Strategy, Miranda Bryce, unpacks this Mumbrella Award shortlisted campaign.
Transformational Conflict
Maintaining a thriving and creative team culture has been a huge focus for MINT over the past 11 years. Creating an environment where the team walks through the door each morning into a supportive and motivating work space is our goal, on the daily.
MINT Commits to “Getting The Jab Done”
The agency offers paid time off for employee’s vaccination appointments
As Australia’s call to arms for vaccinations ramps up (and AU/NZ have a creative stand-off over who’s vax campaign is better), it’s been warming to see the private sector jump to the call and offer their support in whatever ways they can, to help with the embattled roll out of the COVID-19 Vaccination program.
MINT on why you don’t fit in a box, and your audience doesn’t either.
Self exploration has been a theme so far in 2021, never before have we ventured into so many unknown territories and been so amiable (think cancelled holidays, continuous lockdowns and changed destinations).
How do you launch a shopping brand during COVID-19?
MINT’s Head of Strategy, Miranda Bryce, unpacks this Mumbrella Award shortlisted campaign.
Discover M-PACT
When you engage our M-PACT team of specialists, we commit to connecting your brand with customers where, how, and when they are most receptive to our messaging. The impact? Powerful awareness and valuable conversions.
COVID Safeguard Your Brand
During times of uncertainty, both mainstream and social media are critical channels for crisis recovery. That’s why we’ve created COVID Safeguard.
A new landscape for earned media
This week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through the MINT office and the wider media and communications landscape.
Klarna and Universal Music Australia team up with Aussie talent to create ‘iso’ song parody
What do The Inspired Unemployed, Tuka and Thandi Phoenix have in common? Like every other Australian, they were stuck inside their homes for weeks on end with little to do but online shopping and song writing.
