Partnered Virgin Australia and The Peninsula Hotels to celebrate the inaugural MEL-HKG flight, alongside Virgin’s new business class product.
In an award winning social campaign, MINT drove unprecedented views of social video content of brand ambassador – Serena Williams.
MINT was engaged by Klarna to launch the Swedish payments provider in Australia in February 2020. Given the cluttered BNPL market, we used engaging and mindful social media content to differentiate Klarna’s brand personality and position them as the preferred shopping service.
The Mint Partners was engaged to open Melbourne’s first-ever luxury lifestyle hotel in February 2021 under the W Hotels banner. MINT set the brand strategy, Rebel Between The Streets, along with the architect’s design narrative, Reveal to Revel.
Tourism Tasmania engaged The Mint Partners to help launch their Winter Campaign the Off Season to market,
to help combat their challenge of driving visitation from key markets to Tasmania in winter.
MINT won the pitch to announce Velocity’s partnership with 7 Eleven with their idea to ”take convenience sky high”.