Partnered Virgin Australia and The Peninsula Hotels to celebrate the inaugural MEL-HKG flight, alongside Virgin’s new business class product.
In an award winning social campaign, MINT drove unprecedented views of social video content of brand ambassador – Serena Williams.
MINT was tasked with delivering an experience led launch for TAG Heuer’s new Autavia collection with global ambassador, Chris Hemsworth.
MINT was engaged by new entrant BNPL, Klarna, to launch their in-store shopping technology, by ideating and executing a large scale paid media partnership during the 2020 Christmas shopping period.
The Mint Partners were engaged by Cbus Property to manage a creative, insight-led communications campaign to launch its $3billion redevelopment of the historic David Jones men’s store in Sydney into a luxury residential, commercial and retail destination.
The Mint Partners have worked with the Australian Turf Club to launch and promote eight Carnivals to consumers and media nationally including news, lifestyle and entertainment press.
MINT provided a complete overhaul of communications support for The Huka Retreats – comprising of world-class properties: Huka Lodge, Dolphin Island and Grande Provence.
MINT was charged with driving publicity around the launch of the 2004 vintage of Bollinger’s ultra-prestige cuvée, R.D.
Six week campaign developed to drive maximum media, digital and direct bookings.
The Mint Partners was engaged to open Melbourne’s first-ever luxury lifestyle hotel in February 2021 under the W Hotels banner. MINT set the brand strategy, Rebel Between The Streets, along with the architect’s design narrative, Reveal to Revel.