Leadership

The Mint Partners, est. 2007, was born from a shared passion to create a culture first agency for premium lifestyle brands. MINT has evolved through organic growth and a well-earned reputation for working tirelessly alongside our clients on insight-led creative strategies that influence consumer behaviour.

Working with some of the world’s leading and emerging brands, MINT creates standout integrated public relations, social and digital solutions that produce powerful and measurable results.

Founding partners Brett Galvin and Genevieve Taubman Campbell along with General Manager Miranda Bryce continue to lead a high-performing team where a growth mindset and emotional intelligence is paramount.

Brett Galvin

Director

Brett has had a focus on luxury brands and communications execution for a large part of his career. Working with some of the highest profile brands in the world, he has managed events for Chanel, Louis Vuitton, Champagne Bollinger, Peninsula Hotels and TAG Heuer, while constantly partnering with clients in offering strategic counsel and support to the agency staff. His innate sense of brand is seen in the execution of the work.

Genevieve Taubman Campbell

Director

Genevieve has specialised in luxury lifestyle communications and events for close to 20 years. She has led major magazine launches and brand events, large scale trade and consumer shows in contemporary arts, hospitality and design while also creating bespoke brand events as part of integrated communications campaigns for Australia’s best known names in hospitality and entertainment including The Star Entertainment Group, Australian Turf Club and Marriott.

Miranda Bryce

General Manager

Miranda specialises in strategic marketing services including insights, paid media and branding. After working with Y&R Group as the ANZ lead on Emirates, Colgate Palmolive and Revlon, Miranda joined The Mint Partners in 2016. Miranda has created award winning campaign strategies at MINT, bringing partnerships to life for Berlei x Serena Williams; Klarna x Westfield; and Velocity Frequent Flyer x 7-Eleven. Miranda’s understanding of channel roles within broader business objectives makes her an effective operational facilitator with the capability to execute major campaigns such as Vivid Sydney.

Need help with a project?

Get in touch and tell us your story…