Find out the latest premium consumer insights, brand innovations, global trends and industry expert opinion on how the world is moving forward

News & Insights

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Insights, News

MINT on why you don’t fit in a box, and your audience doesn’t either.

Self exploration has been a theme so far in 2021, never before have we ventured into so many unknown territories and been so amiable (think cancelled holidays, continuous lockdowns and changed destinations).

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Insights, News

COVID – The Reunion Phase

As the vaccine rolls out globally, case numbers are dropping, airlines are preparing to reopen flight routes and have started selling tickets out of Australia for later in 2021.

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Insights, News

How do you launch a shopping brand during COVID-19?

MINT’s Head of Strategy, Miranda Bryce, unpacks this Mumbrella Award shortlisted campaign.

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Insights, News

Crisis communications: Australian media consumption during COVID-19

History has shown us that media consumption from trusted news outlets tends to spike during key events such as the COVID-19 pandemic, the recent bushfires and around major elections. With most Australians isolating at home our desire to be kept updated while also entertained is stronger than ever.

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Insights, News

Good News

In this instalment of Good News, we celebrate a national icon bringing cultural escapes to us at home, explore digital companions (or dare we say it love) in a socially isolated world and find new ways to keep our minds healthy with a free online course from a global art leader.

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Insights, News

Good News

The Mint Partners are standing in solidarity with our clients, suppliers, team and colleagues in the industry. Our promise to you is that we will remain nimble, spirited, trusted and grounded through these uncertain times and through this time of unknown, everyone needs some good news flowing into their inbox.  We’ve tasked ourselves as messengers to bring you a weekly delivery that we hope will uplift, distract and inspire you all. Let’s set an example of positivity to the world.

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