Find out the latest premium consumer insights, brand innovations, global trends and industry expert opinion on how the world is moving forward

News & Insights

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News

Discover M-PACT

When you engage our M-PACT team of specialists, we commit to connecting your brand with customers where, how, and when they are most receptive to our messaging. The impact? Powerful awareness and valuable conversions.

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COVID Safeguard Your Brand

During times of uncertainty, both mainstream and social media are critical channels for crisis recovery. That’s why we’ve created COVID Safeguard.

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A new landscape for earned media

This week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through the MINT office and the wider media and communications landscape.

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Klarna and Universal Music Australia team up with Aussie talent to create ‘iso’ song parody

What do The Inspired Unemployed, Tuka and Thandi Phoenix have in common? Like every other Australian, they were stuck inside their homes for weeks on end with little to do but online shopping and song writing.

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Insights, News

Crisis communications: Australian media consumption during COVID-19

History has shown us that media consumption from trusted news outlets tends to spike during key events such as the COVID-19 pandemic, the recent bushfires and around major elections. With most Australians isolating at home our desire to be kept updated while also entertained is stronger than ever.

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