Find out the latest premium consumer insights, brand innovations, global trends and industry expert opinion on how the world is moving forward
News & Insights
The side effects of COVID-19
We’ve taken the 10 pillars of cultural recovery identified by Australian social scientist, Dr Ross Honeywill, and applied them to the challenges brands are facing, in what we have dubbed ‘The Time of RE’.
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How do you launch a shopping brand during COVID-19?
MINT’s Head of Strategy, Miranda Bryce, unpacks this Mumbrella Award shortlisted campaign.
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Discover M-PACT
When you engage our M-PACT team of specialists, we commit to connecting your brand with customers where, how, and when they are most receptive to our messaging. The impact? Powerful awareness and valuable conversions.
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COVID Safeguard Your Brand
During times of uncertainty, both mainstream and social media are critical channels for crisis recovery. That’s why we’ve created COVID Safeguard.
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A new landscape for earned media
This week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through the MINT office and the wider media and communications landscape.
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Klarna and Universal Music Australia team up with Aussie talent to create ‘iso’ song parody
What do The Inspired Unemployed, Tuka and Thandi Phoenix have in common? Like every other Australian, they were stuck inside their homes for weeks on end with little to do but online shopping and song writing.
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