The talented trio have since teamed up with leading shopping service and payments provider Klarna, The Mint Partners and Universal Music Australia to write, record and produce a parody music track and video about the weird online shopping habits we all developed during lock down.
Widely recognised as a leader in innovation – Klarna recently ranked 5th on the 2020 CNBC Disruptor 50 List – they are also known for colourful and creative campaigns that challenge cultural norms. Unlike other traditional payments providers, Klarna’s focus is on delivering the best end-to-end shopping experience for consumers with curated in-app wish lists and price drop alerts, allowing shoppers to get what they really love – the inspiration for the song.
Get What I Love hilariously shines a big pink spotlight on these weird trends – the stuff we didn’t know we needed before the world changed… as well as a few cheeky “treat yourself” purchases – yes you, Tiger King G-String!
Written as a collaboration over Zoom, the original R’n’B flavoured pop song brings the Klarna brand to Australia in a big, bold and stand-out way and is designed to ‘stop the thumb’ and get people talking.
Andrea Darling, Klarna’s Head of Marketing for Australia and New Zealand says: “We are so excited about this collaboration and working with such amazing Australian talent. Klarna is all about the consumer experience and delighting customers. This music video illustrates perfectly how we do things differently and in a fun way. It’s time for a new kind of shopping service that is genuinely interested in its customer and fits with their lifestyle.”
From swapping high heels for Uggs, buying bread makers to bake that insta-worthy sourdough, to even making use of those hoarded baked bean tins to tone that at-home bod, the music video takes a light-hearted look back at the journey each and every one of us went on during our COVID-19 lockdown.
The Inspired Unemployed says: “This partnership with Klarna was an absolute pleasure to work on and it was truly a team effort to bring the vision to life with incredible creatives like Tuka and Thandi Phoenix, who we learnt a lot from.”
Thandi Phoenix says: “I had a such a good time working on this project for Klarna during lockdown. It was really nice to be able to collaborate with different creatives on this song and making fun of some of the activities we’ve all been doing during isolation.”
Tuka says: “This project definitely saved me from the insane level of boredom we all experienced in lockdown. Thanks for getting me on board, Klarna has been a great brand to work with.”
The campaign runs across digital, social media, influencer and PR.
For further information, please contact:
Nathan McIlroy, The Mint Partners, 0421 668 440