MINT win for #NoRobe

Mumbrella Travel Marketing Award: Best Use of Face to Face/Experiential Marketing

Client, News

Following a commercially successful consumer campaign on behalf of our longest serving client, Art Series Hotels, MINT and our co-collaborators on the #NoRobe campaign (AKQA, Toben Sydney and Art Series Hotels) have been nominated, finalists and winners across a plethora of awards and ceremonies.


Finalists for:


  • Best Use of Experiential – Silver – Art Series Hotels #norobe campaign – Mumbrella BEFEST 2017
  • Best Use of Small Budget – Gold – Art Series Hotels #norobe campaign – Mumbrella BEFEST 2017

Finalist and Highly Commended for:

While the campaign itself was one of the hotel group’s most commercially successful campaigns over its 10 year history, the awards have added a congratulatory slap on the back to the agency group.

Known for it’s irreverent, sometimes risky take on consumer campaigns, Art Series tasked MINT, AKQA and Toben Sydney with a brief that was about building winter occupancy and ensuring the brand was seen in all the right places.

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