The MINT News Review #16

The Minties are making sure to celebrate their wins this week, launching Daydream Island with a huge star studded event and an exciting Cannes Lion Award in PR nomination for their work with Berlei.

News


lululemon Celebrate International Day of Yoga Nationwide

 

While we strive to be mindful each and every day, this Friday, June 21 is International Day of Yoga. lululemon is celebrating in a big way by making yoga accessible for everyone. All lululemon stores across Australia and New Zealand will host complimentary yoga classes for guests as well as the chance to win an all-expenses paid, international yoga experience with one of lululemon’s global yoga ambassadors. For those unable to attend a practice in-store, lululemon will host online yoga classes for guests to practice at their leisure, available on lululemon.com.au.

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Daydream Island Has Officially Launched

 

On Saturday 15June, Australia’s most loved island officially opened with a star studded event featuring ambassadors Lincoln Lewis, Phoebe Burgess and Kate Waterhouse. A celebration two years in the making, 150 guests were flown in to experience the $140 million refurbishment of Australia’s most loved island resort, following the devastation of Cyclone Debbie in 2017.

Located in the heart of the Whitsundays, Daydream Island spans 1km long with coral and sand beaches lined by palm trees, a tropical rainforest and its own Living Reef bursting with marine life. Evoking a sense of paradise, the resort has been transformed with new restaurants and bars, expansive suites looking out to the Whitsundays and an idyllic pool designed for that Insta-worthy photo.

 

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ASOS Launches Virtual Catwalk

 

ASOS, one of the world’s leading destinations for fashion-loving 20-somethings, has announced the launch of ‘Virtual Catwalk’, its first augmented reality experience.

Available now through the ASOS app on iOS 11.3 devices and above globally, the Virtual Catwalk test is live on 100 new-in ASOS Design products. Simply by pointing their smartphone camera at any suitable flat surface and clicking the ‘AR’ button on the product page in-app, customers will be able to view models as if they are walking in front of them.

 

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Seabourn Current

 

Seabourn, the world’s finest ultra-luxury travel experience, has charted a course into online publishing with the launch of Current, a new digital magazine that provides a window into the world of luxury travel through the Seabourn experience and the coveted destinations around the world that are a part of it.

Designed to appeal to luxury travel consumers and advisors alike, Current content is carefully selected to inspire curiosity and global exploration – and get both new and returning guests onboard to experience the extraordinary worlds in a way that only Seabourn can deliver.

 

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Berlei I Touch Myself Project Nominated for Prestigious Cannes Lion Award for PR

 

Last year we were lucky enough to work with Serena Williams and Berlei to put a spotlight on breast cancer awareness. This very important campaign has been shortlisted in the Cannes Lion Awards for PR.

For the I Touch Myself Project, an emotive and raw 80 second version of ‘I Touch Myself’ was sung by Serena Williams and stood as an important reminder to take breast health into your own hands. Mint are very excited and thrilled to be nominated for such a prestigious award.

 

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