Sephora
Australian Launch – How do you launch an international beauty juggernaut to a market that already has deep brand-love for a local player?
St Hugo DR3
Daniel Ricciardo Partnership – Well known for their high-quality product with wine aficionados, St Hugo needed to find a way to build their awareness with new audiences beyond those reading wine publications.
Valentino
Store Launch – Valentino chartered their global vision and territorial scope with the opening of their first flagship store within South East Asia on Castlereagh Stret Sydney.
The Peninsula Hotels x Virgin Australia
Partnered Virgin Australia and The Peninsula Hotels to celebrate the inaugural MEL-HKG flight, alongside Virgin’s new business class product.
Berlei Do It For Yourself
In an award winning social campaign, MINT drove unprecedented views of social video content of brand ambassador – Serena Williams.
TAG Heuer – Autavia Launch
MINT was tasked with delivering an experience led launch for TAG Heuer’s new Autavia collection with global ambassador, Chris Hemsworth.
Klarna In-store launch
MINT was engaged by new entrant BNPL, Klarna, to launch their in-store shopping technology, by ideating and executing a large scale paid media partnership during the 2020 Christmas shopping period.
Cbus Property
The Mint Partners were engaged by Cbus Property to manage a creative, insight-led communications campaign to launch its $3billion redevelopment of the historic David Jones men’s store in Sydney into a luxury residential, commercial and retail destination.
Australian Turf Club
The Mint Partners have worked with the Australian Turf Club to launch and promote eight Carnivals to consumers and media nationally including news, lifestyle and entertainment press.
The Huka Retreats
MINT provided a complete overhaul of communications support for The Huka Retreats – comprising of world-class properties: Huka Lodge, Dolphin Island and Grande Provence.