Klarna In-store launch

MINT was engaged by new entrant BNPL, Klarna, to launch their in-store shopping technology, by ideating and executing a large scale paid media partnership during the 2020 Christmas shopping period.


MINT was engaged by Klarna to launch the Swedish payments provider in Australia in February 2020. Given the cluttered BNPL market, we used engaging and mindful social media content to differentiate Klarna’s brand personality and position them as the preferred shopping service.