Art Series Hotels reveal the naked truth behind hotel room behaviour.

Art Series Hotel Group

#norobe

Destination, Property

Challenge

  • Drive bookings over the quieter winter months
  • Cement client’s positioning as a creative brand that offers unique art inspired guest experience
  • Drive noise and talkability in a highly competitive space

Insight

  • The celebration of nudity is on the rise both in popular culture and by serious art institutions
  • People can’t get enough of sharing their own image #selfie

Idea

  • People can’t get enough of sharing their own image #selfie

Touch Points & Deliverables

EDM & Broadsheet

Events & Activations Partnerships

Media Event

Results

Revenue

Brand Awareness

Word of Mouth

Growth in follower base

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