Challenge
- Drive bookings over the quieter winter months
- Cement client’s positioning as a creative brand that offers unique art inspired guest experience
- Drive noise and talkability in a highly competitive space
Insight
- The celebration of nudity is on the rise both in popular culture and by serious art institutions
- People can’t get enough of sharing their own image #selfie
Idea
- People can’t get enough of sharing their own image #selfie