Fashion, Retail

The Mint Partners has been the Australian press office for leading online retailer ASOS since 2014. Each year we collaborate with key fashion and lifestyle influencers on a number of campaigns and collections to deliver an ever-flowing stream of digital content, largely through contra negotiations and strong agency relationships. MINT has continued to grow the brand’s Australian media presence through traditional publicity outreach, season and campaign launch events, and a dedicated MINT showroom to manage media appointments and loans through Flaunter. This content platform has allowed us to streamline the flow of media requests and sample tracking, increasing ASOS media placements by almost 80% over the past year.

Touch Points & Deliverables

  • Publicity

  • Influencer Strategy

  • Influencer Collaborations

  • Event Concept and Management

  • Digital Content

  • Showroom and Sample Management

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