Astra Lodge


Destination, Property

Australia’s most luxury ski accommodation, Astra Lodge, opened it’s doors in Falls Creek in July

For it’s launch season MINT were responsible for gaining high quality media features around the opening; the design; and the restaurant; through media outreach and targeted famils.


  • A highly targeted press campaign across high quality travel, design and food media outlets with a reach of over 30m
  • 8 media famils
  • The lodge sat close to occupancy for their opening season, with huge word of mouth brewing for next season

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