&beyond is a leading global experiential, ecotourism operator led by visionary travel identity Joss Kent.

MINT drives organic SEO to lift direct bookings and educates consumers around key destinations and experiences through a highly targeted media outreach and famil program.


  • 669 pieces of coverage spanning 53 million reach in 12 months across key travel media
  • 15% uplift in Australian visitation to the &beyond website
  • 45% increase in bookings for &beyond in the Australian & NZ market since MINT joined the global PR team

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