&beyond is a leading global experiential, ecotourism operator led by visionary travel identity Joss Kent.
MINT drives organic SEO to lift direct bookings and educates consumers around key destinations and experiences through a highly targeted media outreach and famil program.
Results
- 669 pieces of coverage spanning 53 million reach in 12 months across key travel media
- 15% uplift in Australian visitation to the &beyond website
- 45% increase in bookings for &beyond in the Australian & NZ market since MINT joined the global PR team
