MINT launched Hearth at The Ritz-Carlton, Perth with an integrated publicity, content and paid social media campaign. Celebrating acclaimed local chef, Jed Gerrard, MINT devised the creative concept and produced a social media content series for the restaurant’s Instagram and Facebook channels. Narrated by Gerrard, the video series took the Hearth audience on a journey of unique WA Producers, complemented by an intensive PR campaign targeting national and local F&B media.
Results
- 160 pieces of media coverage
- Key features in Australian Gourmet Traveller, delicious. The Weekend Australian and The West Australian
- 28 million audience reach
- 671,000 social impressions
- 4% engagement (25,500)
- 2,750 website clicks