Hearth, The Ritz-Carlton Perth

MINT launched Hearth at The Ritz-Carlton, Perth with an integrated publicity, content and paid social media campaign. Celebrating acclaimed local chef, Jed Gerrard, MINT devised the creative concept and produced a social media content series for the restaurant’s Instagram and Facebook channels. Narrated by Gerrard, the video series took the Hearth audience on a journey of unique WA Producers, complemented by an intensive PR campaign targeting national and local F&B media.


  • 160 pieces of media coverage
  • Key features in Australian Gourmet Traveller, delicious. The Weekend Australian and The West Australian
  • 28 million audience reach
  • 671,000 social impressions
  • 4% engagement (25,500)
  • 2,750 website clicks

Touch Points & Deliverables

  • Creative Concept

  • Publicity

  • Digital Content

  • Social Media Channel Management

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