To amplify the global Get What You Love brand campaign for Swedish pay later provider Klarna, The Mint Partners engaged a pool of macro and nano influencers through our direct relationships and agency connections.
The social media influencers – part of our launch campaign across publicity, paid media, outdoor and content creation – were used to boost visitation to the Klarna Love Bubble, a two-week activation outside Westfield Sydney in the Pitt Street mall.
Also tasked to drive brand awareness and app downloads, we identified five macro influencers based on their reach, audience location and engagement rate.
Our nano influencer campaign consisted of 60 Instagram users, each with between 2,000 and 10,000 followers to create more than 150 pieces of branded content.