MINT was engaged by Klarna to launch the Swedish payments provider in Australia in February 2020. Given the cluttered BNPL market, we used engaging and mindful social media content to differentiate Klarna’s brand personality and position them as the preferred shopping service.

We developed an always-on content and paid media strategy to raise brand awareness by targeting consumers with content to inspire and promote merchant partners, distinguish Klarna from competitors via its unique app features and increase engagement through interactive social gamification.

Our social media strategy focussed on four pillars:

• Mindful Money – encouraging smart and informed spending decisions

• #KlarnaKare – emotional support provided via empathy and escape

• Support Local – Financially supporting Australian brands, while using their channels to grow ours

• ShopCulture – entertaining content combining pop culture with shop culture references

Touch Points & Deliverables

  • B2C

  • Campaign Announcement

  • Talent management

  • Local Ambassadors

  • Events & Activations Partnerships

  • Media Program

  • Media Relations

  • Press Opps

  • Social Media Strategy

  • Social Media Content Creation

  • Influencer Strategy

  • Influencer Content

  • Ambassador Media Call

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