Challenge
Reposition Pier One Sydney Harbour (POSH) from a 4 star (Sebel) property to a 5 star (Marriott Autograph) property growing both ADR and acclaim for the hotel.
Insight
Through guest research and a digital audit we found that guests of POSH felt they had an insider experience of what it was to live like a local in Sydney when they stayed at the hotel and adored the incredible location under the Sydney Harbour Bridge.
Idea
LIVE SYDNEY – all our touch points for the hotel connect back into a unique Sydney event, partnership or experience to drive POSH unique attributes and positioning throughout all communications.
Revenue
Word of Mouth
Social Media audience increase
Change of behaviour