Pier One Sydney Harbour offer up The Sydney Life with your stay.

Pier One Sydney Harbour

Destination, Property

Challenge

Reposition Pier One Sydney Harbour (POSH) from a 4 star (Sebel) property to a 5 star (Marriott Autograph) property growing both ADR and acclaim for the hotel.

Insight

Through guest research and a digital audit we found that guests of POSH felt they had an insider experience of what it was to live like a local in Sydney when they stayed at the hotel and adored the incredible location under the Sydney Harbour Bridge.

Idea

LIVE SYDNEY – all our touch points for the hotel connect back into a unique Sydney event, partnership or experience to drive POSH unique attributes and positioning throughout all communications.

Touch Points & Deliverables

Media Program

Events & Activations Partnerships

Social Media Content Creation

Results

Revenue

Word of Mouth

Social Media audience increase

Change of behaviour

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