The Mint Partners launched Rolls Royce Brisbane to media and influencers, driving a high impact publicity campaign across EGN, lifestyle, business and automotive media to drive awareness and enquiry for the Brisbane showroom.
As part of the PR strategy, MINT hosted lifestyle, automotive and consumer media at an intimate preview of the dealership with Rolls-Royce spokespeople Paul Harris, Asia Pacific Regional Director and Ian Grant, Asia Pacific Regional Sales Manager for Rolls-Royce Motor Cars. MINT carefully crafted key messages and a brand media release to accompany the tailored story pitches to media spanning local and national business, trade and lifestyle.
MINT curated a guest list of brand-aligned influencers and media to attend the launch event to ensure post-event social coverage.
Media coverage results included 22 pieces of online coverage, 5 pieces of local and national print coverage, broadcast coverage across Channel Nine News and Channel Seven Brisbane and 56 social media posts by key influencers, reaching approximately 21,949,050 eyeballs.