A new brand launching into a hotly contested market always sounds like a great challenge to be tasked with, especially when you can work with the owners directly and build the entire marketing and brand strategy from scratch.
MINT worked with Sesion Tequila to build the brand story, key messaging and marketing release strategy from the outset, before embarking on a high level press and trade marketing campaign to ensure the new Tequila was on the back bar of the hottest venues and in every major publication in Sydney and Melbourne.
Results
- Three page feature in Australian Gourmet Traveller to help with trade sell-in pre launch
- Trade tastings and in-bar events to drive sales
