As the Australian Press Office for The Peninsula Hotels, MINT is engaged to work with the global team to drive relevant stories to the Australian media for regular coverage in luxury media titles.
By focussing on bringing the Peninsula experience to life, within a market that has no physical property, MINT works to ensure trial of the properties and specific storytelling to help ensure the key brand messages stick.
- Media engagement and trial
- Branded content media sell in
- Revenue opportunities
- Consumer adoration