Challenge
Connect Berlei Sports Bras to more than just function by driving mass awareness of their new campaign message ‘Do It For Yourself’ via use of Brand Ambassador Serena Williams.
Insight
Serena plays tennis as a career but she dances just for herself.
Idea
Drive views of branded video content of Serena dancing for herself in Berlei, by bringing the video to life offline with Serena and all of Australia’s key lifestyle media.
Lift in awareness
Revenue
Advocacy