When the world’s greatest athlete is your number one fan.

Berlei

Do it for Yourself

Fashion, Sport

Challenge

Connect Berlei Sports Bras to more than just function by driving mass awareness of their new campaign message ‘Do It For Yourself’ via use of Brand Ambassador Serena Williams.

Insight

Serena plays tennis as a career but she dances just for herself.

Idea

Drive views of branded video content of Serena dancing for herself in Berlei, by bringing the video to life offline with Serena and all of Australia’s key lifestyle media.

Touch Points & Deliverables

Ambassador Media Call

Campaign Announcement

Community Engagement

Results

Lift in awareness

Revenue

Advocacy

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